Building a larger traffic stream for your site requires some planning and a bit of organization especially on social media platforms. The process of social media marketing comes at a cost and when you are on a budget it can be tricky to get the traffic you wish to achieve by paid advertisements. It’s evident that the social media advertising can help boost your traffic but what are the best channels to use and why use them. The more frequently your presence is felt on social media the more traffic you are likely to get. Here are some of the steps you could use to increase your traffic on social media platforms.
In most aspects of life, first impression is important. The cliched statement judge a book by its cover does not apply in this case. The first impression mostly helps your audience make their first decision. The brain uses up to a hundredth of a second to judge an object, the more appealing your presentation is on the first look the better. Statistics prove it, posts with visuals have 600% more engagement than those with texts only.
Its human nature to try and impress other people. The more captivating and engaging your post is the more likely it is to be shared. People also like the path of least resistance so if you put Plugins and social media buttons on your posts it will be a motivational factor to your audience to share your content and hence increasing your traffic. Using the available plugins your audience can share your content without necessarily leaving the page.
The fact that your content is readable and sharable is not all that matters. Your content should also be easy to locate and appear on search engines and social media platforms easily. Online visibility is important than the presentation itself. Eventually your traffic increases Vis-à-vis you get your money’s worth.
All in all your writing and convincing skills also matter when it comes to claiming a larger traffic for your blogs. Apart from the visuals, the SEO friendly content and sharable content, you should also listen to your audience’s mood. Overdoing it can make your content a cliche. Unceasingly engage with your audience and keep in mind who your competitor are. Their strategy might better than yours making your content and skills outdated driving away the prospective tragic for your site.
For more info, check out this Medium article